Cookies & trackers policy
When you use the Lydia Solution Websites (https://lydia-app.com/en ; https://support.lydia-app.com/en ; https://support.lydia.me/en ; https://www.lydia.me/en and https://supportpro.lydia-app.com/l/en) and our applications (Lydia and Lydia Pro), Lydia Solutions and its Partners may store and/or access information on your device via Cookies or similar technologies to process personal data. This trackers and cookies policy is intended to explain what cookies are, how they are used by our services and Partners, and how you can manage them.
For more information on our personal data processing policy, please see Lydia Solutions’ Privacy Policy.The French version of this Cookies and trackers policy prevails over the English version.
Cookie: definition
A cookie is a small text file that may be stored on a user's device (computer, smartphone, tablet, etc.) when they consult an online service using their browser software or applications.
In this Policy, all these technologies are referred to as "Cookies".
Cookies are mainly used to record temporary information relating to the user's session or preferences. This data mainly includes elements such as language preferences, connection parameters, articles or other similar information. They are also used to facilitate navigation on websites and applications by offering users a more personalised experience by memorising certain information from one visit to the next.
A Cookie file may enable its issuer to identify the device in which it is stored during the period of validity or storage of said Cookie. Other tracers on the Internet, often referred to generically as "tracking cookies" or "trackers", are used for similar purposes. They may be deposited and/or read. For example, when a website or mobile application is consulted, or when software is installed or used, regardless of the device.
These technologies are widely used for the operation of websites and applications and to improve their functionality. When using any Lydia Solutions mobile application and websites, SDKs (Software Development Kits) are used for various purposes developed below.
Unless otherwise specified herein, the Cookies used by Lydia Solutions are necessary to ensure the proper functioning and performance of the mobile applications (hereinafter the "Application(s)") and of the Lydia Solutions websites (hereinafter the "Website(s)").
This includes Cookies that enable users to access protected areas of the Websites and Applications.
Use of Cookies
We use Cookies to:
- To make the Application(s) and Website(s) function in accordance with the user’s expectations;
- Improve the reliability, speed and security of the Application(s) and the Website(s) and resolve bugs;
- Recognize the users when they revisit the Application(s) and Website(s) in order to personalize our content, greet the users by name and remember their preferences;
- To measure the number of visitors to the Application and the Website and their browsing habits in order to improve the functionality of the Application and the Website;
- Identify the users’ visit to the Application(s) and Website(s), the pages they visit and the links they click. If they allow Lydia Solutions to send them marketing emails, Lydia Solutions will also use this information to send you personalized marketing emails.
Cookies used
Lydia Solutions and its Partners use different types of Cookies for the purposes described below.
1 - Cookies strictly necessary for the operation of Applications and Websites
Essential Cookies
These Cookies are necessary for the operation of the Websites and Applications and cannot be deactivated from Lydia Solutions' systems. They also allow the user to use the main functions of the Applications and Sites and to secure the connection.
For example, cookies intended for authentication with a service, including those intended to ensure the security of the authentication mechanism, by limiting robotic or unexpected access attempts.
More specifically, these cookies are used for the following purposes:
- To ensure the proper functioning of the Applications and Websites;
- To facilitate their use by adapting their functionalities;
- To provide the services associated with the contracts taken out;
- To identify fraud;
- To transmit essential information; and
- Comply with regulatory constraints.
List of strictly necessary Cookies:
Terminal | Name of the plotter | Type of tracer | Shelf life | Responsible for treatment | Purpose of the processing |
Website | Lydia-app.com:_fbp/ ; _ga/ ; _gat-UA-34623238-1 ; _gid_axeptio_al_vendors ; _axeptio_authorized_vendors-; axeptio_Cookies / _fuelmid. | Internal Cookies | A few seconds, 24 hours, 48 hours. | Lydia Solutions | Operation of the Website |
Website | Support.lydia-app.com: _hdu; _hds. | Internal Cookies | A few seconds, 48 hours. | Lydia Solutions | Operation of the Website |
App | Braze | SDK | Lydia Solutions | Operation of the customer support service. |
Audience measurement Cookies
These are Cookies whose sole purpose is to produce anonymous statistics. They allow Lydia Solutions, exclusively, to measure the performance of its digital applications.
The management of the Websites and Applications requires the use of traffic and/or performance statistics to meet various needs. These different needs include in particular:
- the optimization of technical performance and the functioning of the services offered,
- the detection of navigation problems,
- the improvement of page ergonomics and new page versions,
- the measurement of the traffic of the various contents and the evaluation of the power of the necessary servers (for example, the most frequently consulted pages, the most frequent searches in the Website's search engine, the ergonomics of new page versions...).
These Cookies do not allow the global tracking of the person's navigation on several applications and websites (cross-device, cross-domain) and are not cross-referenced with other processing or transmitted to third parties.
These Cookies cannot be deactivated. Pursuant to the CNIL Deliberation No. 2020-091 of September 17, 2020 adopting guidelines relating to the application of Article 82 of the Act of January 6, 1978, they are considered strictly necessary for the functioning and routine administration of a Website or Application and are therefore not subject, pursuant to Article 82 of the Act "Informatique et Libertés", to the legal obligation of prior collection of consent of the user.
List of audience measurement Cookies:
Terminal | Name of the plotter | Types of tracer | Shelf life | Responsible for treatment | Purpose of the processing |
App | Appflyer | SDK
| 13 months | Lydia Solutions | Measuring the number of visitors to the content. Privacy Policy: https://www.appsflyer.com/legal/services-privacy-policy/. |
App | Amplitude Product Analytics | SDK | 13 months | Lydia Solutions | Optimization of the technical performance and operation of the services offered. Improvement of the pages ergonomics. Measuring the number of visitors to the content. Privacy Policy: |
2 - Cookies subject to user consent
The user's consent to the installation of Cookies that are not strictly necessary is free and may be withdrawn or given at any time.
1 - Advertising Cookies (personalized offers)
These Cookies allow Lydia Solutions and its partners to present personalised advertisements based on the user's browsing on an Application and a Site and on his profile. If he does not authorise these Cookies, a personalised profile of advertisements meeting his needs and desires will not be created and the advertising will be less targeted.
Lydia Solutions also uses the browsing data collected via these tracers to feed its customer knowledge and send personalised communications in line with the user's needs. In particular, these trackers make it possible to obtain the following data:
Geolocation data
Precise geolocation data can be used to support one or more purposes. This means that the user's location can be accurate to within several meters.
Navigation data
Advertisements can be presented according to the pages and editorial content consulted by the user and the products in which they are interested. The performance and effectiveness of the content that the user sees or interacts with can be measured in order to improve existing products and services and to develop new products.
Data relating to your Terminal
Lydia Solutions actively analyses the characteristics of the user's device used for identification purposes. The Terminal can be identified and distinguished from other devices on the basis of information and identification characteristics that it automatically sends, such as IP address or browser type.
List of Advertising Cookies:
Terminal | Name of the plotter | Type of tracer | Shelf life | Responsible for treatment | Purpose of the processing |
App | Appflyer | SDK
| 13 months | Lydia Solutions | Performance measurement, analysis of acquisition campaigns and ad relevance. Privacy Policy: https://www.appsflyer.com/legal/services-privacy-policy/. |
App | Braze | SDK | 13 months | Lydia Solutions | Marketing campaign tracking and targeting for advertising campaigns. Privacy Policy: |
Website | Google Analytics | Advertising | A few seconds, 48H, 72H, 1 year. | Lydia Solutions | Personalization of ads in the news feed. Privacy Policy: https://policies.google.com/privacy?hl=fr-CA. |
2 - Social network Cookies
These Cookies are activated by the services offered on the social networks that Lydia Solutions has added to the Website(s) and to the entire Application in order to give the user the possibility of sharing Lydia Solutions' content with his network and acquaintances. They allow these platforms to track the user's browsing on other websites and applications, in particular for advertising purposes.
Lydia Solutions is not responsible for the processing of the data captured; the purposes and means of the processing (i.e. the objective and the way in which the data is carried out) being determined by the social networks used.
These Cookies may have a significant impact on the content and messages displayed on other websites visited. If the user does not authorise these Cookies, they may not be able to use or view these sharing tools.
Cookie management
The recording of a Cookie that is not necessary for the operation of a Website or the entire Application is subject to the Terminal user's wishes, which they may express and modify at any time and free of charge.
If the user has accepted unnecessary Cookies on the Website(s) or Application(s) in his/her Terminal, they will be integrated into the pages and content consulted and may be stored temporarily in his/her Terminal.
A Cookies management configurator is made available to the user on the Site(s) and Application(s) to enable him/her to manage the Cookies used and/or deposited on his/her Terminal. Users may access the configurator at any time and modify their preferences by purpose.